MICE Destination

Hammamet

Tunisia

MICE Tourism and Bleisure Travel in Hammamet

MICE Tourism (Meetings, Incentives, Conferences, and Exhibitions) and Bleisure Travel (a blend of business and leisure travel) have become increasingly popular in Hammamet due to the city’s appealing combination of business-friendly facilities and beautiful leisure destinations. Here's an overview of both in the context of Hammamet, along with information on some notable venues:

MICE Tourism in Hammamet

Hammamet, with its excellent infrastructure and Mediterranean climate, is becoming a key destination for MICE tourism in Tunisia and the wider region. The city offers a variety of venues and services designed to cater to corporate events such as conferences, meetings, and exhibitions. Here's why Hammamet stands out:

1. Convenient Location:
   • Hammamet is easily accessible from Tunis-Carthage International Airport (about an hour’s drive away), and it is well connected to major cities by road and rail, making it a practical destination for international and regional meetings and events.
2. Dedicated Venues:
   • Hammamet boasts several venues tailored to MICE events, including hotels and resorts with large conference rooms, ballrooms, and exhibition spaces. These venues offer professional services, including advanced audiovisual equipment, high-speed internet, and event planning assistance.
3. Types of MICE Events:
   • Hammamet is well-suited for a variety of MICE events, including conferences, corporate incentives, exhibitions, and workshops. Its venues can accommodate both small gatherings and large international conferences.

Bleisure Travel in Hammamet

Bleisure travel is the practice of combining business trips with leisure activities, and Hammamet is an ideal destination for this trend. Here’s why:

1. Relaxation After Meetings:
   • Hammamet’s Mediterranean climate and beautiful beaches make it a perfect place for business travelers to unwind after a busy day of meetings or conferences. The town is known for its stunning beaches, vibrant nightlife, and luxurious resorts, offering plenty of relaxation opportunities.
2. Cultural and Historical Attractions:
   • For those looking to explore after business commitments, Hammamet is rich in culture and history. Travelers can visit the Medina of Hammamet, Kasbah, Carthaginian ruins, or the Roman theatre. These attractions offer a fascinating glimpse into the area’s history.
3. Leisure Activities:
   • From yachting and golfing to spa treatments and water sports, Hammamet offers various leisure activities that can easily be incorporated into a business trip. This allows for the perfect blend of business productivity and post-work relaxation.
4. Wellness and Relaxation:
   • Many MICE-friendly hotels in Hammamet have spa and wellness centers. These centers provide opportunities for travelers to rejuvenate with traditional Tunisian treatments, such as thassotherapy (sea therapy), which is popular in Hammamet’s resorts.

Venues for MICE Tourism and Bleisure Travel in Hammamet

Here are some of the top venues in Hammamet that cater to both MICE tourism and bleisure travelers:

1. The Hasdrubal Thalassa & Spa Hammamet

   • A luxury hotel that combines business and wellness. It offers modern conference facilities with a capacity for large events, and it’s equipped with the latest audiovisual technology.
   • After meetings, guests can enjoy thalassotherapy (seawater-based treatments) or unwind in the spa.

2. Radisson Blu Resort & Thalasso

   • Located on the coast, this hotel is a great choice for MICE events. It offers large meeting rooms and conference spaces.
   • Post-event, attendees can enjoy the private beach, indulge in spa treatments, or relax by the pool. It's also perfect for leisure activities like golf and water sports.

3. Medina Yasmine Hammamet

   • Known for its extensive conference and meeting facilities, this resort also offers a variety of leisure options, from the nearby Carthage Land amusement park to the traditional Medina-style architecture with shops and restaurants.
   • It's a great venue for combining business and cultural exploration.

4. The Green Golf Hotel

   • Ideal for both business and pleasure, this hotel offers conference facilities for meetings and incentives, and it’s located near a golf course for post-conference relaxation.

5. Hammamet International Fairgrounds

   • For larger exhibitions or trade shows, the Hammamet International Fairgrounds hosts various annual events, including exhibitions in industries like tourism, technology, and more. The venue is equipped to handle large crowds and offers facilities for events of all sizes.

6. Royal Kenz Thalasso & Spa

   • A luxurious venue with large spaces for conferences and meetings. Known for its spa and wellness facilities, it's perfect for bleisure travelers looking to balance business commitments with relaxation.

7. Iberostar Averroes

   • This beachfront resort has extensive facilities for meetings, incentive trips, and conferences. It also offers an ideal environment for relaxation, with amenities like a private beach and various outdoor activities, making it an excellent choice for business and leisure combined.

Conclusion

Hammamet has emerged as a top MICE destination in Tunisia, offering a wide range of venues suitable for all types of business events. The city’s mix of modern infrastructure, rich culture, and natural beauty makes it particularly appealing for bleisure travelers, who seek to balance professional engagements with leisure and relaxation. Whether it's hosting a conference or enjoying a luxurious beach resort after a productive meeting, Hammamet offers the perfect setting for business and pleasure.