MICE Destination

Cairo

Egypt

Cairo, Egypt’s sprawling capital, is set on the Nile River. At its heart is Tahrir Square and the vast Egyptian Museum, a trove of antiquities including royal mummies and gilded King Tutankhamun artifacts. Nearby, Giza is the site of the iconic pyramids and Great Sphinx, dating to the 26th century BC. In Gezira Island’s leafy Zamalek district, 187m Cairo Tower affords panoramic city views.

An Ascending Sector

MICE tourism in Egypt is experiencing a significant surge. The nation has made considerable investments in all tourism sectors, enhancing communication infrastructure, expanding transport connections, focusing on the training of professionals, and increasing its promotional activities in international markets.

And MICE tourism is among the most benefited sectors as a result, with tangible outcomes. The best testament to this was the selection of Sharm El-Sheikh as the venue to host COP27, namely, the UN-sponsored Climate Change Conference. A global event that drew thousands from all around the world and tested the organizational capacity of this destination. The outcome was overwhelmingly positive across all metrics: security, hospitality, services

Top MICE Tourism Destinations in Egypt

Of course, the capital, Cairo, also plays a significant role in Egypt’s MICE tourism. This metropolis, home to about 10 million residents, serves as a benchmark for the entire African continent. Hence, it’s often chosen to organize top-tier events in this geopolitical area, ranging from finance to political encounters, sporting events, cultural gatherings, and many more.

In the near future, the new administrative capital, known as New Cairo, which is being constructed approximately 40 km east of Cairo, will be added to the list. This city will boast numerous imposing official buildings.