MICE Destination

Arusha

Tanzania

Arusha is a city in East Africa's Tanzania, located at the base of volcanic Mt. Meru. It's a gateway to safari destinations and to Africa's highest peak, 5,895m Mt. Kilimanjaro, lying some 100 kilometers northeast. To the west lies Serengeti National Park, home to wildlife including lions, rhinoceros, giraffes and leopards. Annual migrations feature huge herds of wildebeests crossing its plains.

Why choose Arusha for MICE

THE Arusha International Conference Centre (AICC) is determined to make Tanzania among the top three in terms of market shares of the conferences in Africa in the next five years from the current fifth position.

According to the International Congress and Convention Association (ICCA), Tanzania ranks number five in terms of international conference market share in Africa, about ten per cent of all international delegates who visited Africa in year 2022.

The AICC Managing Director, Mr Ephraim Mafuru, said to ensure that Tanzania excels in the Meetings, Incentives, Conferences and Exhibitions (MICE) industry, plans were afoot to develop an integrated satellite city, pitting an International Convention Centre, hospitality, financial and recreation facilities at its landed property in Kijenge within the Arusha CBD.