News & Updates

The Future of MICE Industry: Tanzania and Zanzibar Emerge as the New Hotspots for Incentive Travel and Events.

Tanzania and Zanzibar are rapidly emerging as premier destinations for incentive travel and MICE (Meetings, Incentives, Conferences, and Exhibitions) events, offering a blend of natural beauty, rich culture, and modern infrastructure.

Tanzania's MICE Industry Growth:

• Tourism Resilience and Growth: Tanzania's tourism sector has demonstrated resilience and growth, with projections estimating 2.5 to 3 million visitors by 2030, driven by continued investment in tourism infrastructure and global marketing efforts. 

• Incentive Travel Experiences: Tanzania offers unique incentive activities, including hot air balloon safaris over the Serengeti, private beach dinners, and cultural tours, providing memorable experiences that enhance team spirit and engagement.

Zanzibar's MICE Industry Development:

• Z-Summit Zanzibar: The 3rd Z-Summit Zanzibar, scheduled for February 19-20, 2025, serves as a significant platform for industry stakeholders to connect with travel agents and investors, featuring exhibitions, workshops, and site inspections.

• Accommodation and Infrastructure: Zanzibar has experienced a significant increase in accommodation demand, with tourist growth rates reaching impressive percentages per year. This surge has led to rising market rates for rooms due to supply and demand dynamics. 

Regional MICE Industry Trends:

• Middle East & Africa MICE Market Outlook: The Middle East and Africa MICE market generated USD 50,296.4 million in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2030, with incentives being the most lucrative event type segment. 

• Africa's MICE Industry Opportunities: The MICE industry in Africa offers opportunities for economic growth, attracting international investments, and creating jobs in event planning, hospitality, and transportation. 

In summary, Tanzania and Zanzibar are positioning themselves as attractive destinations for incentive travel and MICE events, offering diverse experiences, modern facilities, and a commitment to growth in the tourism sector.