News & Updates

How Event Planners in Africa Are Embracing Eco-Friendly MICE Practices

The global MICE (Meetings, Incentives, Conventions, and Exhibitions) industry is shifting toward sustainability, and Africa is no exception. Event planners across the continent are adopting eco-friendly practices, from zero-waste conferences to carbon-neutral venues, to reduce environmental impact while maintaining world-class experiences.  

Here’s how Africa is leading the way in sustainable business events:  

1. Zero-Waste Conferences & Waste Reduction

African event planners are minimizing waste through:  

- Biodegradable & reusable materials – Swapping single-use plastics for compostable tableware (e.g., Kenya’s ban on plastic bags).  

- Digital event kits – Replacing printed brochures with QR codes and mobile apps.  

- Food waste management – Partnering with NGOs like SA Harvest (South Africa) to donate surplus food.  

Example: The Africa Travel Summit 2024 (Nairobi) achieved 90% waste diversion through strict recycling and composting programs.  

2. Carbon-Neutral Venues & Green Certifications 

Hotels and convention centers are earning sustainability certifications and implementing:  

- Solar-powered venues – Such as CTICC (Cape Town International Convention Centre) using renewable energy.  

- Water-saving technologies – Rainwater harvesting in Kigali Convention Centre (Rwanda).  

- Carbon offset programs – Attendees can opt-in to fund reforestation projects (e.g., The Green Belt Movement in Kenya).  

Example: The Indaba Travel Trade Show (Durban) partnered with local NGOs to offset attendee travel emissions.  

3. Sustainable Catering & Local Sourcing

- Farm-to-table menus – Using locally sourced, organic food to reduce carbon footprints.  

- Plant-based options – Reducing meat-heavy menus to lower event-related emissions.  

-  Eco-conscious suppliers – Working with vendors who follow sustainable practices.  

Example: The Meetings Africa 2024 (Johannesburg) featured a zero-food-waste policy with leftovers donated to shelters.  

4. Hybrid & Virtual Events to Reduce Travel Emissions  

- Remote participation options – Cutting down on international flights by offering virtual attendance.  

- Regional hubs – Hosting smaller satellite events to minimize long-haul travel.  

Example: The Africa Energy Forum now offers a hybrid format, reducing its carbon footprint by 30%. 

5. Community & Wildlife Conservation Initiatives

Some African MICE events integrate eco-tourism and CSR:  

- Beach clean-ups (e.g., events in Zanzibar).  

- Wildlife conservation partnerships (e.g., events donating to African Parks).  

- Supporting local artisans – Selling handmade, sustainable event souvenirs.  

Example: The Luxury Travel Mart (Cape Town) included a beach restoration activity for delegates.  

Challenges & Future of Sustainable MICE in Africa  

While progress is being made, challenges remain:  

- Higher costs for sustainable materials.  

- Limited infrastructure in some regions.  

- Educating clients on the value of green events.  

However, with government incentives (e.g., Rwanda’s green tourism policies) and growing attendee demand, Africa’s MICE industry is set to become a leader in eco-friendly business events.  

Final Thoughts

Africa’s MICE sector is proving that sustainability and luxury can coexist. By adopting zero-waste strategies, carbon-neutral venues, and community-focused initiatives, event planners are not only protecting the environment but also enhancing the attendee experience.  

Are you planning a sustainable event in Africa? Share with us your idea and we can help craft something unforgettable. Email: info@miceafrica.org 

Sources & Further Reading: 

- EventMB’s Guide to Sustainable Events  

- ICCA’s Africa Sustainability Reports 

- Green Key Certified Venues in Africa