News & Updates

Essence of Africa forum sets new standard for tourism networking

The inaugural Essence of Africa International Buyer Forum in Nairobi has left a lasting impression on the tourism industry, with participants praising its high-quality organisation, transformative outcomes, and focus on authentic African experiences. Over three days, the event attracted 360 professionals from 37 countries, fostering connections and strategic discussions aimed at elevating African tourism.

Connecting buyers and sellers for success

The forum facilitated more than 4,200 pre-scheduled meetings between 130 international buyers and 125 African exhibitors, creating invaluable opportunities for business growth. The event kicked off at Nairobi Street Kitchen, where a dynamic keynote address and buzzing marketplace set the tone. Buyers and suppliers then engaged in Market Buzz sessions, region-focused discussions exploring key tourism markets in Africa, the Middle East, Americas, Asia Pacific, and Europe.

In an intimate and informal setting, these sessions revealed vital insights into evolving travel behaviours, consumer preferences, and new opportunities. This approach helped African tourism suppliers better understand global markets and position themselves effectively.

Showcasing local culture and collaboration

Transporting delegates to the main venue, the Sarit Expo Centre, in Nairobi’s iconic matatus added a uniquely local touch, aligning with the event’s focus on genuine African experiences. Amanda Margison, Co-Owner of On Show Solutions, highlighted the significance of the event, saying: “By bringing together the right buyers with the right sellers, we’ve created a platform that truly serves the needs of African tourism.”

Two panel discussions stood out: “Building Sustainable Tourism Businesses for Africa and with Africa” and “Global Tourism Marketing Strategies”. Experts explored themes like regional collaboration, innovative marketing approaches, and the evolving role of technology in promoting African destinations.

Driving sustainability and innovation

The sustainability panel encouraged fresh thinking about tourism’s impact on communities and ecosystems. Industry leaders like Mohanjeet Brar of Gamewatchers Safaris shared pioneering models that link tourism directly to conservation efforts, while Amos Wekesa of Great Lakes Safaris showcased how local products like coffee can amplify economic benefits. The concept of “syntropy,” introduced by moderator Jan Hutton, urged the industry to go beyond sustainability to ensure tourism actively benefits wildlife, communities, and ecosystems.

On the global marketing front, panellists discussed Africa’s positioning in a fast-changing technological landscape. They emphasised the power of authentic storytelling and maintaining the human touch to connect with modern travellers seeking meaningful experiences.

Transformative outcomes and lasting impressions

Participants applauded the event’s efficiency and the quality of connections it fostered. Brian Tan, President of TripToGo and a first-time visitor to Kenya, described the forum as transformative: “Kenya is a place everybody should visit at least once in their lifetime.”

Other delegates echoed similar sentiments, emphasising the forum’s role in facilitating direct engagement with buyers and showcasing Africa’s offerings firsthand. As Christine Mwinike, Managing Director of Crystal Safaris, noted: “The format of bringing buyers to Africa instead of suppliers going abroad means they can experience our offerings firsthand.”

The event concluded with a celebratory gathering at Kwetu Nairobi, Curio Collection by Hilton, marking the successful debut of what is set to become a cornerstone event in the African tourism calendar.