Empowering the Future: How Young People are Shaping MICE Tourism and Business Events in Africa

Empowering the Future: How Young People are Shaping MICE Tourism and Business Events in Africa

Joy Gabriels Fri, Mar 14, 2025

12 Mins

Africa’s MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism and business events industry is experiencing a dynamic transformation, largely driven by the preferences and aspirations of younger generations. As Millennials and Gen Z continue to enter the workforce and assume leadership roles, they bring fresh perspectives, innovative ideas, and a strong desire for change. The result? A new wave of business events and tourism that is more tech-savvy, sustainable, flexible, and socially responsible.

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Empowering the Future: How Young People are Shaping MICE Tourism and Business Events in Africa

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